Marketing Strategy 1st Edition
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Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2012-04-27 - Publisher: SAGE
Marketing Strategy: The Thinking Involved.
Language: en
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Type: BOOK - Published: 2020-12-31 - Publisher: Bloomsbury Publishing
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2014-02-25 - Publisher: Routledge
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An
Language: en
Pages: 623
Pages: 623
Type: BOOK - Published: 2008 - Publisher: Routledge
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives