Marketing The Arts
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Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the
Language: en
Pages: 275
Pages: 275
Type: BOOK - Published: 2020-05-13 - Publisher: Rowman & Littlefield
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces stude
Language: en
Pages: 382
Pages: 382
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new covera
Language: en
Pages: 442
Pages: 442
Type: BOOK - Published: 2010-04-27 - Publisher: Routledge
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the marke
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se