Marketing the Bard
Author | : Don-John Dugas |
Publisher | : University of Missouri Press |
Total Pages | : 288 |
Release | : 2006 |
ISBN-10 | : 9780826265449 |
ISBN-13 | : 0826265448 |
Rating | : 4/5 (49 Downloads) |
Download or read book Marketing the Bard written by Don-John Dugas and published by University of Missouri Press. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.