Marketing The Retro Revolution
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Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2001-08-21 - Publisher: SAGE
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity.
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2001-06-07 - Publisher: SAGE
`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications
"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2004-03-05 - Publisher: John Wiley & Sons
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Yo
Language: en
Pages: 866
Pages: 866
Type: BOOK - Published: 2012-05-04 - Publisher: Routledge
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Tak