Marketing the Sports Organisation
| Author | : Alain Ferrand |
| Publisher | : Routledge |
| Total Pages | : 320 |
| Release | : 2008-08-27 |
| ISBN-10 | : 9781134053445 |
| ISBN-13 | : 1134053444 |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Marketing the Sports Organisation by : Alain Ferrand
Download or read book Marketing the Sports Organisation written by Alain Ferrand and published by Routledge. This book was released on 2008-08-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,