Marketing Tourism in South Africa
Author | : Richard George |
Publisher | : Oxford University Press, USA |
Total Pages | : 518 |
Release | : 2008 |
ISBN-10 | : STANFORD:36105131762820 |
ISBN-13 | : |
Rating | : 4/5 (20 Downloads) |
Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.