Marketing Without Advertising
Author | : Emilio Morales |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
ISBN-10 | : 0415896983 |
ISBN-13 | : 9780415896986 |
Rating | : 4/5 (83 Downloads) |
Download or read book Marketing Without Advertising written by Emilio Morales and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed ssince the pre-revolutionary period, with special focus on the early 1990s.