Mathematical Models In Marketing
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Language: en
Pages: 534
Pages: 534
Type: BOOK - Published: 2013-04-17 - Publisher: Springer Science & Business Media
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregat
Language: en
Pages: 608
Pages: 608
Type: BOOK - Published: 2004-10-29 - Publisher: Springer Science & Business Media
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The aut
Language: en
Pages: 642
Pages: 642
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision
Language: en
Pages: 570
Pages: 570
Type: BOOK - Published: 1961 - Publisher:
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 1964 - Publisher:
Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity