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Mathematical Models in Marketing
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Pages: 534
Authors: Ursula H. Funke
Categories: Mathematics
Type: BOOK - Published: 2013-04-17 - Publisher: Springer Science & Business Media

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Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregat
Mathematical Models of Distribution Channels
Language: en
Pages: 608
Authors: Charles A. Ingene
Categories: Business & Economics
Type: BOOK - Published: 2004-10-29 - Publisher: Springer Science & Business Media

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The aut
Building Models for Marketing Decisions
Language: en
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Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision
Mathematical Models and Methods in Marketing
Language: en
Pages: 570
Authors: Frank Myron Bass
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Mathematical Models and Marketing Management
Language: en
Pages: 316
Authors: Robert Dow Buzzell
Categories: Marketing
Type: BOOK - Published: 1964 - Publisher:

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Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity