Download or read book Maximize Your School Marketing written by Johanna M. Lockhart and published by Rowman & Littlefield. This book was released on 2016-10-08 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.