Measuring Customer Experience
Author | : Philipp Klaus |
Publisher | : Springer |
Total Pages | : 107 |
Release | : 2014-11-19 |
ISBN-10 | : 9781137375469 |
ISBN-13 | : 1137375469 |
Rating | : 4/5 (69 Downloads) |
Download or read book Measuring Customer Experience written by Philipp Klaus and published by Springer. This book was released on 2014-11-19 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.