Download or read book Measuring Sex Stereotypes written by John E. Williams and published by SAGE Publications, Incorporated. This book was released on 1990-04-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of contemporary sex stereotypes and their prevalence in different cultures is provided in this volume. The authors surpass previous studies in three areas: their data covers thirty nations; they test both children and adults and they examine their findings from three theoretical perspectives - affective meanings, ego states and psychological needs. They also examine the practical implications of pan-cultural stereotypes. Since the publication of the original 1982 edition, new adult data from Singapore and Portugal have also been included.