Media And Audiences New Perspectives
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This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well a
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"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communicatio
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences
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Type: BOOK - Published: 2017-01-27 - Publisher: Taylor & Francis
This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic stu
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Type: BOOK - Published: 2003-12-16 - Publisher: McGraw-Hill Education (UK)
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communic