Choice and Preference in Media Use

Choice and Preference in Media Use
Author :
Publisher : Routledge
Total Pages : 552
Release :
ISBN-10 : 9781317675136
ISBN-13 : 1317675134
Rating : 4/5 (36 Downloads)

Book Synopsis Choice and Preference in Media Use by : Silvia Knobloch-Westerwick

Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.


Choice and Preference in Media Use Related Books

Media Choice
Language: en
Pages: 609
Authors: Tilo Hartmann
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-06-11 - Publisher: Routledge

DOWNLOAD EBOOK

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Consid
Choice and Preference in Media Use
Language: en
Pages: 552
Authors: Silvia Knobloch-Westerwick
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-07-25 - Publisher: Routledge

DOWNLOAD EBOOK

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media me
Media Choice
Language: en
Pages: 321
Authors: Tilo Hartmann
Categories: History
Type: BOOK - Published: 2009-06-11 - Publisher: Routledge

DOWNLOAD EBOOK

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Consid
Changing Minds or Changing Channels?
Language: en
Pages: 255
Authors: Kevin Arceneaux
Categories: Political Science
Type: BOOK - Published: 2013-08-27 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological pred
Post-Broadcast Democracy
Language: en
Pages: 289
Authors: Markus Prior
Categories: Political Science
Type: BOOK - Published: 2007-04-02 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

This 2007 book studies the impact of the media on politics in the United States during the last half-century.