Media Moguls

Media Moguls
Author :
Publisher : Routledge
Total Pages : 269
Release :
ISBN-10 : 9781134937349
ISBN-13 : 1134937342
Rating : 4/5 (49 Downloads)

Book Synopsis Media Moguls by : Michael Palmer

Download or read book Media Moguls written by Michael Palmer and published by Routledge. This book was released on 2006-10-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.


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