Media Organization Management Second Edition
Author | : James Redmond |
Publisher | : Dreamtech Press |
Total Pages | : 468 |
Release | : 2004 |
ISBN-10 | : 817722431X |
ISBN-13 | : 9788177224313 |
Rating | : 4/5 (1X Downloads) |
Download or read book Media Organization Management Second Edition written by James Redmond and published by Dreamtech Press. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment.