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WHO ARE THE NEW "RAINMAKERS" IN THE RESTAURANT INDUSTRY? They are the owners who are consistently increasing revenue every month, expanding their business, and
Misfit Thinking
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Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovativ
My Life In Advertising - Masters of Marketing Secrets
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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive inte
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Scientific Advertising Origins
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All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who the