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Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterp
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Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their
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What’s the Return on Investment (ROI) on data management? Sound like an impossible question to answer? Not if you read this book and learn the value-added app
Monetizing Data
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The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in e
Monetizing Innovation
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. Bu