Download or read book Multimodality, Meaning, and Institutions written by Markus A. Höllerer and published by Emerald Group Publishing. This book was released on 2017-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.