Museum Strategy And Marketing
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Language: en
Pages: 545
Pages: 545
Type: BOOK - Published: 2008-07-10 - Publisher: John Wiley & Sons
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
Language: en
Pages: 440
Pages: 440
Type: BOOK - Published: 1998-05-08 - Publisher: Jossey-Bass
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it
Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 2016-04-08 - Publisher: Rowman & Littlefield
Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from the
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2023-09 - Publisher:
"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums ca
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit