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Museum Marketing and Strategy
Language: en
Pages: 545
Authors: Neil G. Kotler
Categories: Business & Economics
Type: BOOK - Published: 2008-07-10 - Publisher: John Wiley & Sons

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
Museum Strategy and Marketing
Language: en
Pages: 440
Authors: Neil G. Kotler
Categories: Business & Economics
Type: BOOK - Published: 1998-05-08 - Publisher: Jossey-Bass

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This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it
Marketing on a Shoestring Budget
Language: en
Pages: 185
Authors: Deborah Pitel
Categories: Business & Economics
Type: BOOK - Published: 2016-04-08 - Publisher: Rowman & Littlefield

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Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from the
Marketing Strategy for Museums
Language: en
Pages: 0
Authors: Christina Lister
Categories: Museums
Type: BOOK - Published: 2023-09 - Publisher:

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"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums ca
Museum Marketing
Language: en
Pages: 288
Authors: Ruth Rentschler
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit