Myths Of Pr
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Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of min
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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi
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This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists,
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This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, eve