Related Books

Neuroscience of Preference and Choice
Language: en
Pages: 357
Authors: Raymond J. Dolan
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Academic Press

DOWNLOAD EBOOK

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique in
Neuroeconomics
Language: en
Pages: 606
Authors: Paul W. Glimcher
Categories: Psychology
Type: BOOK - Published: 2013-08-13 - Publisher: Academic Press

DOWNLOAD EBOOK

In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of n
The Optimism Bias
Language: en
Pages: 273
Authors: Tali Sharot
Categories: Science
Type: BOOK - Published: 2011-06-14 - Publisher: Vintage

DOWNLOAD EBOOK

Psychologists have long been aware that most people maintain an irrationally positive outlook on lifeā€”but why? Turns out, we might be hardwired that way. In t
Neuroeconomics
Language: en
Pages: 234
Authors: Peter Politser
Categories: Business & Economics
Type: BOOK - Published: 2008-03-12 - Publisher: OUP USA

DOWNLOAD EBOOK

An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscienc
The Paradox of Choice
Language: en
Pages: 308
Authors: Barry Schwartz
Categories: Psychology
Type: BOOK - Published: 2009-10-13 - Publisher: Harper Collins

DOWNLOAD EBOOK

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k