Download or read book Accounting for Tastes written by Gary Stanley BECKER and published by Harvard University Press. This book was released on 2009-06-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The answers to these and many other questions about people's consumption patterns, Becker argues, have to do with the way preferences and values are shaped. Although these are central topics of social behavior, they have never been addressed in a systematic and analytical way. Becker applies the tools of modern economic analysis to just this topic, one that economists have traditionally left out of their models for rational choice.