Nontraditional Media in Marketing and Advertising
| Author | : Robyn Blakeman |
| Publisher | : SAGE |
| Total Pages | : 265 |
| Release | : 2014 |
| ISBN-10 | : 9781412997614 |
| ISBN-13 | : 1412997615 |
| Rating | : 4/5 (14 Downloads) |
Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.