Related Books

“One United People”: Essays from the People Sector on Singapore’s Journey of Racial Harmony
Language: en
Pages: 192
Authors: Koh Buck Song
Categories: Social Science
Type: BOOK - Published: 2022-02-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

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We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion… Multiculturalism is arguably the X-factor of S
Language: en
Pages: 240
Authors: Koh Buck Song
Categories:
Type: BOOK - Published: 2021-10-15 - Publisher: Marshall Cavendish Editions

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Multiculturalism is arguably the X-factor of Singapore's admired country brand. But while the island republic's openness to the world is undoubted, its ethnic c
Heart of Public Service: Our institutions
Language: en
Pages: 180
Authors:
Categories: Civil service
Type: BOOK - Published: 2015 - Publisher:

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History of public services in Singapore.
Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19
Language: en
Pages: 229
Authors: Koh Buck Song
Categories: Business & Economics
Type: BOOK - Published: 2020-11-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

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How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exac
Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
Language: en
Pages: 140
Authors: Koh Buck Song
Categories: Political Science
Type: BOOK - Published: 2017-06-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.