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Online Advertising and Promotion: Modern Technologies for Marketing
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"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Digital and Social Media Marketing
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Authors: Nripendra P. Rana
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Integrated Marketing Communication
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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Launch! Advertising and Promotion in Real Time
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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
Online Marketing for Professional Services
Language: en
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Authors: Lee W. Frederiksen
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Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating le