Online Advertising And Promotion Modern Technologies For Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
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Pages: 170
Type: BOOK - Published: 2012-06 - Publisher:
Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating le