Optimal Database Marketing
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Language: en
Pages: 430
Pages: 430
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications
"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in
Language: en
Pages: 875
Pages: 875
Type: BOOK - Published: 2010-02-26 - Publisher: Springer Science & Business Media
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2008 - Publisher: Routledge
Shows how marketing research and data mining techniques will boost return on investment.