Paid, Owned, Earned

Paid, Owned, Earned
Author :
Publisher : Kogan Page Publishers
Total Pages : 296
Release :
ISBN-10 : 9780749465636
ISBN-13 : 0749465638
Rating : 4/5 (36 Downloads)

Book Synopsis Paid, Owned, Earned by : Nick Burcher

Download or read book Paid, Owned, Earned written by Nick Burcher and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.


Paid, Owned, Earned Related Books

Paid, Owned, Earned
Language: en
Pages: 296
Authors: Nick Burcher
Categories: Business & Economics
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising pro
Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

DOWNLOAD EBOOK

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Content to Commerce
Language: en
Pages: 283
Authors: Avi Savar
Categories: Business & Economics
Type: BOOK - Published: 2013-05-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology
Digital Marketing Excellence
Language: en
Pages: 677
Authors: Dave Chaffey
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, com
Public Relations Campaigns
Language: en
Pages: 542
Authors: Regina M. Luttrell
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-02-05 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize