Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
Author :
Publisher : Frontiers Media SA
Total Pages : 125
Release :
ISBN-10 : 9782889194162
ISBN-13 : 2889194167
Rating : 4/5 (62 Downloads)

Book Synopsis Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory by : Jaana Simola

Download or read book Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory written by Jaana Simola and published by Frontiers Media SA. This book was released on 2015-02-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.


Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory Related Books

Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
Language: en
Pages: 125
Authors: Jaana Simola
Categories: Physiology
Type: BOOK - Published: 2015-02-24 - Publisher: Frontiers Media SA

DOWNLOAD EBOOK

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior
Advances in Advertising Research XIV
Language: en
Pages: 268
Authors: Alexandra Vignolles
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

Intelligent Distributed Computing X
Language: en
Pages: 254
Authors: Costin Badica
Categories: Technology & Engineering
Type: BOOK - Published: 2016-10-07 - Publisher: Springer

DOWNLOAD EBOOK

This book presents the combined peer-reviewed proceedings of the tenth International Symposium on Intelligent Distributed Computing (IDC’2016), which was held
Learning to Read in a Digital World
Language: en
Pages: 254
Authors: Mirit Barzillai
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-08-15 - Publisher: John Benjamins Publishing Company

DOWNLOAD EBOOK

With digital screens becoming increasingly ubiquitous in the lives of children, from their homes to their classrooms, understanding the influence of these techn
Advanced Trends in ICT for Innovative Business Management
Language: en
Pages: 298
Authors: Katarzyna Szymczyk
Categories: Computers
Type: BOOK - Published: 2021-06-29 - Publisher: CRC Press

DOWNLOAD EBOOK

This book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in