Persuasion in Public Discourse

Persuasion in Public Discourse
Author :
Publisher : John Benjamins Publishing Company
Total Pages : 342
Release :
ISBN-10 : 9789027263599
ISBN-13 : 9027263590
Rating : 4/5 (99 Downloads)

Book Synopsis Persuasion in Public Discourse by : Jana Pelclová

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.


Persuasion in Public Discourse Related Books

Persuasion in Public Discourse
Language: en
Pages: 342
Authors: Jana Pelclová
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-08-08 - Publisher: John Benjamins Publishing Company

DOWNLOAD EBOOK

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotio
Emotions, persuasion, and public discourse in classical Athens
Language: en
Pages: 253
Authors: Dimos Spatharas
Categories: Literary Criticism
Type: BOOK - Published: 2019-07-22 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

This book is an addition to the burgeoning secondary literature on ancient emotions. Its primary aim is to suggest possible ways in which recent approaches to e
Persuasion in Public Discourse
Language: en
Pages: 334
Authors: Jana Pelclová
Categories: Communication in politics
Type: BOOK - Published: 2018 - Publisher:

DOWNLOAD EBOOK

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotiona
Persuasion Across Genres
Language: en
Pages: 280
Authors: Helena Halmari
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005 - Publisher: John Benjamins Publishing

DOWNLOAD EBOOK

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers
Rhetoric Online
Language: en
Pages: 176
Authors: Barbara Warnick
Categories: Computers
Type: BOOK - Published: 2007 - Publisher: Peter Lang

DOWNLOAD EBOOK

Rhetoric Online is a systematic examination of the forms and nature of Web-based public discourse in the fields of social activism, political campaigning, and o