Persuasive Communication
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Language: en
Pages: 401
Pages: 401
Type: BOOK - Published: 2016-08-22 - Publisher: Guilford Publications
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 1980 - Publisher:
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social science
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia
Language: en
Pages: 481
Pages: 481
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Language: en
Pages: 81
Pages: 81
Type: BOOK - Published: 2008-09-08 - Publisher: Harvard Business Review Press
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a