Positioning for Architecture and Design Firms

Positioning for Architecture and Design Firms
Author :
Publisher : John Wiley & Sons
Total Pages : 225
Release :
ISBN-10 : 9780470918715
ISBN-13 : 0470918713
Rating : 4/5 (15 Downloads)

Book Synopsis Positioning for Architecture and Design Firms by : Jack Reigle

Download or read book Positioning for Architecture and Design Firms written by Jack Reigle and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type


Positioning for Architecture and Design Firms Related Books

Positioning for Architecture and Design Firms
Language: en
Pages: 225
Authors: Jack Reigle
Categories: Architecture
Type: BOOK - Published: 2011-03-23 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new
Success Strategies for Design Professionals
Language: en
Pages: 186
Authors: Weld Coxe
Categories: Architecture
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

Voices of Design Leadership
Language: en
Pages: 332
Authors: Ken Sanders
Categories: Architecture
Type: BOOK - Published: 2022-06-09 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Voices of Design Leadership Provides inspiration to architecture and design students and professionals through the insights, stories, and projects of successful
The Architect's Guide to Small Firm Management
Language: en
Pages: 30
Authors: Rena M. Klein
Categories: Architecture
Type: BOOK - Published: 2010-06-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The definitive guide to management success for sole practitioners and leaders of small design firms Owning and operating a small architectural design firm can b
The Architect's Handbook of Professional Practice
Language: en
Pages: 1483
Authors: American Institute of Architects
Categories: Architecture
Type: BOOK - Published: 2011-09-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Architects must be proficient in a variety of business practices to contribute to, manage, or launch a successful firm. They are responsible for the same kind o