Power Brands

Power Brands
Author :
Publisher : Wiley-VCH
Total Pages : 296
Release :
ISBN-10 : STANFORD:36105123355930
ISBN-13 :
Rating : 4/5 (30 Downloads)

Book Synopsis Power Brands by : Hajo Riesenbeck

Download or read book Power Brands written by Hajo Riesenbeck and published by Wiley-VCH. This book was released on 2007-03-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.


Power Brands Related Books

Power Brands
Language: en
Pages: 296
Authors: Hajo Riesenbeck
Categories: Business & Economics
Type: BOOK - Published: 2007-03-26 - Publisher: Wiley-VCH

DOWNLOAD EBOOK

Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and ma
Power Branding
Language: en
Pages: 258
Authors: Steve McKee
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan

DOWNLOAD EBOOK

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
Brand Power
Language: en
Pages: 289
Authors: Paul Stobart
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

DOWNLOAD EBOOK

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these impo
Global Brand Power
Language: en
Pages: 133
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn
Grow
Language: en
Pages: 338
Authors: Jim Stengel
Categories: Business & Economics
Type: BOOK - Published: 2011-12-27 - Publisher: Crown Currency

DOWNLOAD EBOOK

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple