Download or read book Preference Pollution written by David George and published by University of Michigan Press. This book was released on 2009-10-27 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seldom considered is whether markets do an adequate job of shaping our tastes. David George argues that they do not, and that the standard economic definition of efficiency can be used to demonstrate that the market ignores people's desires about their desires. He concludes that markets perform poorly with respect to second-order preferences, thus worsening the problem of undesired desires. The book further investigates changes in perceptions and public policy toward such activities as gambling, credit, entertainment, and sexual behavior. David George is Chair and Professor Economics, LaSalle University.