Principles Of Integrated Marketing Communications
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Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertisi
Language: en
Pages: 415
Pages: 415
Type: BOOK - Published: 2014-01-02 - Publisher: Cambridge University Press
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr
Language: en
Pages: 774
Pages: 774
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within