Principles Of Integrated Marketing Communications
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Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
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Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertisi
Language: en
Pages: 415
Pages: 415
Type: BOOK - Published: 2014-01-02 - Publisher: Cambridge University Press
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.
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Type: BOOK - Published: 2022-10-18 - Publisher: Penerbit USM
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the
Language: en
Pages: 415
Pages: 415
Type: BOOK - Published: 2014-01-02 - Publisher: Cambridge University Press
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.