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Principles of Integrated Marketing Communications
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Authors: Lawrence Ang
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Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Principles of Integrated Marketing Communications
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Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

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Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertisi
Principles of Integrated Marketing Communications
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Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques.
Integrated Marketing Communication
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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr
Principles of Advertising & IMC
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Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within