Product Development and Management Body of Knowledge
Author | : Allan Anderson |
Publisher | : |
Total Pages | : |
Release | : 2020-06-19 |
ISBN-10 | : 0578713713 |
ISBN-13 | : 9780578713717 |
Rating | : 4/5 (13 Downloads) |
Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by . This book was released on 2020-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers the fundamental principles of product innovation and product management, which canbe applied to a wide range of product and service industries. It is intended to provide the basis for ongoinglearning and continuous improvement, both for individuals and their organizations. It is designed to provide the body of knowledge required by candidates studying for the Product Development and Management Association's New Product Development Professional certification examination (NPDP). Chapters include the following topics: Strategy, Portfolio management, Product innovation process, Product design and development tools, Market research in product innovation, Culture, teams and leadership, and Product Innovation Management.