Programmatic Advertising
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Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2015-11-26 - Publisher: Springer
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2022-08-16 - Publisher:
Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current tr
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2020-05-16 - Publisher:
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling.
Language: en
Pages: 323
Pages: 323
Type: BOOK - Published: 2024-01-10 - Publisher: IGI Global
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2021-10-04 - Publisher: BPB Publications
Guide to Marketing Automation and Accelerated ROI on Advertising KEY FEATURES ● Demonstrates how a DSP works, its bidding strategies, impression tracking, and