Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
| Author | : Terence Shimp |
| Publisher | : Cengage Learning |
| Total Pages | : 656 |
| Release | : 2006-01-20 |
| ISBN-10 | : 0324321430 |
| ISBN-13 | : 9780324321432 |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by : Terence Shimp
Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence Shimp and published by Cengage Learning. This book was released on 2006-01-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.