Public Relations Theory Ii
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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish
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Pages: 620
Type: BOOK - Published: 2010-08-27 - Publisher: Routledge
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Type: BOOK - Published: 2019-05-07 - Publisher: John Wiley & Sons
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2020-07-08 - Publisher: SAGE Publications
Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to sh