Adcreep

Adcreep
Author :
Publisher : Stanford University Press
Total Pages : 291
Release :
ISBN-10 : 9781503602182
ISBN-13 : 1503602184
Rating : 4/5 (82 Downloads)

Book Synopsis Adcreep by : Mark Bartholomew

Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.


Adcreep Related Books

Adcreep
Language: en
Pages: 291
Authors: Mark Bartholomew
Categories: Law
Type: BOOK - Published: 2017-05-23 - Publisher: Stanford University Press

DOWNLOAD EBOOK

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—m
Modern Health Care Marketing
Language: en
Pages: 515
Authors: Gamini Gunawardane
Categories: Business & Economics
Type: BOOK - Published: 2020-06-05 - Publisher: World Scientific

DOWNLOAD EBOOK

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This
Marketing Moves
Language: en
Pages: 216
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally re
Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 233
Authors: Elizabeth Parsons
Categories: Business & Economics
Type: BOOK - Published: 2009-06-04 - Publisher: Routledge

DOWNLOAD EBOOK

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing
Lost and Founder
Language: en
Pages: 321
Authors: Rand Fishkin
Categories: Business & Economics
Type: BOOK - Published: 2024-05-14 - Publisher: Penguin Group

DOWNLOAD EBOOK

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and h