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Relationship Marketing

Relationship Marketing
Author :
Publisher : Basic Books
Total Pages : 260
Release :
ISBN-10 : 0201622408
ISBN-13 : 9780201622409
Rating : 4/5 (08 Downloads)
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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.


Relationship Marketing Related Books

Relationship Marketing
Language: en
Pages: 260

Relationship Marketing

Authors: Regis Mckenna
Categories: Business & Economics
Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
Relationship Marketing
Language: en
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Relationship Marketing

Authors: Steve Baron
Categories: Business & Economics
Type: BOOK - Published: 2010-04-20 - Publisher: SAGE

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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a
Relationship Marketing
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Relationship Marketing

Authors: Richard J. Varey
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

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This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationsh
Relationship Marketing in the Digital Age
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Relationship Marketing in the Digital Age

Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
Relationship Marketing
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Relationship Marketing

Authors: Thorsten Hennig-Thurau
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la