Download or read book Relationship Marketing in Sports written by André Bühler and published by Routledge. This book was released on 2010 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.