Religion and Consumer Behaviour in Developing Nations
Author | : Ayantunji Gbadamosi |
Publisher | : Edward Elgar Publishing |
Total Pages | : 255 |
Release | : 2021-01-29 |
ISBN-10 | : 9781839101038 |
ISBN-13 | : 1839101032 |
Rating | : 4/5 (38 Downloads) |
Download or read book Religion and Consumer Behaviour in Developing Nations written by Ayantunji Gbadamosi and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.