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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succe
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Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis,
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Global Strategic Management
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Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Gl
Global Strategy
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Looking at the question of how firms can compete in a global environment, the authors examine the issues considered central to the study of strategic management