Related Books

Retail and Marketing Channels (Rle Retailing and Distribution)
Language: en
Pages: 345
Authors: Srinivas K. Reddy
Categories: Marketing channels
Type: BOOK - Published: 2012-08-09 - Publisher: Routledge

DOWNLOAD EBOOK

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing cha
Adding Value (RLE Marketing)
Language: en
Pages: 208
Authors: Geoffrey Jones
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

DOWNLOAD EBOOK

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market
Retailing (RLE Retailing and Distribution)
Language: en
Pages: 196
Authors: Larry O'Brien
Categories: Business & Economics
Type: BOOK - Published: 2012-10-02 - Publisher: Routledge

DOWNLOAD EBOOK

This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and cont
Strategic Marketing Management (RLE Marketing)
Language: en
Pages: 235
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of
The Marketing Environment (RLE Marketing)
Language: en
Pages: 363
Authors: John A. Dawson
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar