Multi-Channel Strategies for Retail Financial Services

Multi-Channel Strategies for Retail Financial Services
Author :
Publisher : Springer Science & Business Media
Total Pages : 232
Release :
ISBN-10 : 9783322818287
ISBN-13 : 3322818284
Rating : 4/5 (87 Downloads)

Book Synopsis Multi-Channel Strategies for Retail Financial Services by : Patrick Dahmen

Download or read book Multi-Channel Strategies for Retail Financial Services written by Patrick Dahmen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.


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