Download or read book Reverse Psychology Marketing written by I. Sinha and published by Springer. This book was released on 2006-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.