Innovation and Strategy

Author	: Rajan Varadarajan
Publisher	: Emerald Group Publishing
Total Pages	: 371
Release	: 2018-06-29
ISBN-10	: 9781787548299
ISBN-13	: 1787548295
Rating	: 4/5 (99 Downloads)

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Book Synopsis Innovation and Strategy by : Rajan Varadarajan

Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

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