Routledge Handbook Of Hospitality Marketing
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Language: en
Pages: 788
Pages: 788
Type: BOOK - Published: 2017-10-02 - Publisher: Routledge
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin
Language: en
Pages: 567
Pages: 567
Type: BOOK - Published: 2016-05-05 - Publisher: Routledge
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, appro
Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In
Language: en
Pages: 362
Pages: 362
Type: BOOK - Published: 2014-03-26 - Publisher: Routledge
Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract
Language: en
Pages: 710
Pages: 710
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c