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Key Account Management
Language: en
Pages: 497
Authors: Diana Woodburn
Categories: Business & Economics
Type: BOOK - Published: 2011-03-07 - Publisher: John Wiley & Sons

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"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s
Implementing Key Account Management
Language: en
Pages: 353
Authors: Javier Marcos
Categories: Business & Economics
Type: BOOK - Published: 2018-08-03 - Publisher: Kogan Page Publishers

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Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management
Key Account Management
Language: en
Pages: 374
Authors: Peter Cheverton
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

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With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book p
Key Account Management
Language: en
Pages: 194
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher:

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Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op
Key Account Management
Language: en
Pages: 416
Authors: Peter Cheverton
Categories: Business & Economics
Type: BOOK - Published: 2015-02-03 - Publisher: Kogan Page Publishers

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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an excepti