Satisfaction
Author | : Richard L. Oliver |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 0 |
Release | : 1997 |
ISBN-10 | : 0070480257 |
ISBN-13 | : 9780070480254 |
Rating | : 4/5 (57 Downloads) |
Download or read book Satisfaction written by Richard L. Oliver and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is based on twenty years of research on the meaning, causes and consequences of customer satisfaction. It reviews current research and describes the work of practitioners in the field of satisfaction measurement.